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Samsung 108 cm (43 inch) Ultra HD (4K) LED Smart TV, 7 Series (UA43AU7700)

₹47,550 ₹54,900 13% off (You Save ₹7,350)

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Sathya Shield

Complete Protection for 1 Year by Sathya store

Brand authorised repair/replacement guarantee for 1 Year.

if you would like to cover your product under extended warranty for additional years. You may choose the plans as given below


  • 108 cm (43 inch) Ultra HD (4K) Display
  • Crystal Processor 4K
  • PC Mode
  • 3-Side Bezel-less
  • Bluetooth and Wi-Fi Connectivity
  • Tizen Operating System
  • 2 Channels Speaker
  • Supports HDR 10+
  • Dolby Digital Plus
  • Works with Google Assistant, Alexa
  • Multiple Voice Assistant with One Remote Control
Fine tuned color for a vibrant, lifelike picture
PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Crystal Processor 4K
Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

4K UHD resolution
4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

Motion Xcelerator
Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

3-Bezeless Design
A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

Clean Cable Solution
Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

Tap View
Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.
Multi Voice Assistant
Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

Samsung TV Plus
Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

Content Guide
Meet the content forward browsing experience that speeds up finding what to watch across live TV and OTT. Now it's easy to find your favorite movies and TV shows all in one place.


Brand Samsung
Model UA43AU7700
Color Titan Gray

Connectivity Features

Wi-Fi Yes

OS & Processor Features

Operating System Tizen

Audio Features

Connectivity Digital Audio Out (Optical), RF In (Terrestrial/Cable input), HDMI Quick Switch, Bluetooth, Ethernet, Digital Audio Out (Optical)
Power Output (RMS) 20 Watts

Power Features

Power Supply AC 220-240 Volts, 50-60 Hz
Power Consumption 120 Watts


Additional Features Picture Quality Index: 2000 Mega Contrast Dongle Compatibility (3G / LTE / WiFi) Triple Protection TV Sound to Mobile Digital Broadcasting: DVB-T2 Auto Hotspot Connect Sound Mirroring Analog Clean View SmartThings App Support Contrast Enhancer, Auto Motion Plus, Film Mode Eco Sensor

Display Features

Screen Type Ultra HD (4K)
Resolution 3840 x 2160 - Ultra HD

Port & Slot Features

Total USB Ports 1
HDMI Ports 3
  • TelevisionMain Product1 U 
  • TelevisionAccessories
  • Power Cable 
  • Remote Control 
  • Remote Control Battery 
  • Warranty card

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