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Colour Volume 100%

One billion shades of colour produced by Quantum Dot technology makes everything brilliant.

Quantum Processor 4K

Intelligence improves performance, optimizing to viewing condition and content in real time.

Ambient Mode

Say goodbye to that boring black screen by transforming it into a meaningful lifestyle canvas

Bixby on TV

Do more with Bixby. Our intelligent assistant lets you interact with your TV more meaningfully.

Quantum HDR 4X

See objects in the dark and peer deeply into the shades of colour. Quantum HDR 4X analyzes the scene frame by frame and adjusts the lighting to express the unique brightness of every moment.

The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

AI Upscaling

AI Upscaling makes a world of difference. QLED uses AI-powered machine learning to reduce image noise, restore lost detail, and even sharpen edges around objects and text. Now you can enjoy your content at near 4K resolution.

 Viewing experience may vary according to types of content and format. ‘AI Upscaling’ may not apply to PC connection, and certain conditions of Game Mode.