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Smart Cooling with Bespoke AI Intelligence

The Samsung Double Door Refrigerator with Bespoke AI 396 L is designed to bring intelligent cooling into everyday kitchens. Built to adapt to your usage patterns, this Bespoke AI refrigerator helps maintain consistent internal temperatures while supporting efficient food storage. Its thoughtfully planned layout suits medium to large households, making daily access to fresh and frozen items simple and organised.

Twin Cooling Plus for Freshness Control

Powered by Twin Cooling Plus technology, this refrigerator uses independent cooling systems for the fridge and freezer compartments. This feature helps maintain suitable humidity levels and reduces the mixing of odours between sections. By keeping conditions balanced, stored fruits, vegetables, and cooked food retain their natural taste and texture for longer periods.

Spacious 396 L Capacity for Everyday Storage

With a 396 L capacity, this refrigerator offers ample room to manage weekly groceries with ease. Adjustable shelves, large door bins, and a dedicated vegetable drawer allow flexible storage for items of different shapes and sizes. Whether storing bottles, containers, or fresh produce, the internal design supports easy organisation without clutter.

Energy-Efficient Digital Inverter Compressor

This refrigerator features a Digital Inverter Compressor, designed to adjust cooling performance based on usage requirements. By operating at variable speeds, it helps reduce unnecessary energy consumption and supports quieter operation during daily use. This feature also contributes to long-term reliability, making it suitable for consistent household use.

Modern Design with Practical Convenience

Finished in a clean and contemporary style, this double door refrigerator blends effortlessly into modern kitchen interiors. The Bespoke design approach focuses on both aesthetics and usability, offering smooth surfaces, well-placed handles, and intuitive temperature controls. Easy-to-clean interiors add to everyday convenience, supporting hygienic food storage.